Small Business Coach Training – Becoming a Small Business Coach

Do you have a passion for small businesses? Perhaps you are a successful small business owner with a desire to encourage others who are starting out. Small businesses start up and die every day. The entrepreneurs who start them are usually very passionate about the product or service they are providing, but could not care less about the nuts and bolts of running the business. This is one of the reasons that so many of them fail. They simply are not profitable enough to keep going. Business coaches build relationships with business leaders and work with them to get the companies on the path to success. They help them identify weak spots, motivate employees, and plan for the future. If this sounds like a career you would like to embark upon, small business coach training might be the right option for you.

Training courses for small business coaches are lead by instructors who have experience in small business and in coaching in the business industry. They have encountered the situations that you will go through and can give real world advice and warnings. In addition, the courses extend the knowledge and skills necessary to becoming an excellent business coach. The curriculum covers best practices in the field. It should also introduce students to the methods, models, formulas, and processes that are successful in the business world. It should teach students how to lead their clients through business planning, including a mission statement, goals, action steps, and more.

Great small business training courses for coaches also teach interpersonal leadership skills. The ability to lead and communicate with a client who is used to leading themselves is a unique one. This skill must be taught and learned during preparation for a career as a business coach. The leadership skill goes hand in hand with the ability to communicate. Articulating the best course of action without offense to the client is tricky sometimes. Coaches in business want to motivate their clients to change while encouraging them. Training in communication and leadership skills is essential for a good coach. 

A coach is useless without any clients. Effective small business coach training classes teach a system for acquiring and keeping clients. They teach how to hook the client at first contact. Traditional marketing is not always effective in the coaching business. Students in these training courses learn how to target and design marketing that works. Starting a business as a small business coach can be the beginning of a fulfilling and lucrative career with the right foundation of training.

Using Joint Ventures In Your Small Business

Small Business owners are constantly trying to come up with new ways to generate qualified leads and get more clients. Quite often we come up with some pretty amazing ideas and concepts, however quite often we overlook the real simple and inexpensive strategies. One of the most basic ways to get qualified leads and referrals is through joint venture partnerships. So what is a JV?

Well a JV or Joint Venture is where you partner up with another person to pass business to one another. There are some great natural fits for JV’s such as personal trainers with chiropractors or massage therapists or accountants with financial planners, however really any joint venture will work if you have the same sorts of people at both your businesses.

Joint ventures have loads of benefits, but probably the most important one of all is that they are a very qualified lead. They already trust one business and it is that business that is recommending them to you. Automatically you are being edified and promoted as a trustworthy person and business to use.

There are a couple of ways you can use joint venture partners. You could have a simple, I’ll pass you referrals and you pass them back to me or you can pay them a $$ amount or % of the fee for passing you the referral. The 2nd option is a sure way to get referrals passed as the passer is making some money also on the deal. This concept is great as the $$ or % that you are giving them is what you would have spent on advertising and marketing anyway. The difference is that this lead always comes with a better chance of using your products or services has they trust the person who has passed them onto you.

Joint Venture partners do not need to be businesses with close fits to your business. Getting joint venture partners with large databases that could provide a quick hit of orders or clients instantly is the perfect catch. Make a list of all the different business or people you could partner up with. If you had 10 – 20 people who were passing referrals onto you, then you would certainly always have enough prospects to talk to.

Joint ventures are great and really should be explored more by small business owners; however the right mindset is also extremely important to have. This is not all about you and your business. There is a great philosophy used in one networking circle of ‘Givers Gain’ and this really holds true in forming JV’s. You must be willing to help other businesses out, to form relationships with them and promote them more than what you expect to be promoted.

I know every day I will pass on close to 15 referrals to other businesses I know, whether I have a partnership with them or not, because that is my mindset in helping other people out. This mindset allows us to form brilliant relationships with other business owners and also our prospects and clients as we can help them out more and in different ways. There are joint venture partners everywhere all you need to do is ask.

Start with the big fish the ones you really want, the ones that could turn your business into an instant success. What’s the worst that could happen, they say no? That’s not too bad, move onto the next.

All the best in getting your 10-20 JV partners this week.

How to Market Your Small Business Using SWOT Analysis

Many small business owners need help when it comes to marketing their small business. One of the tools that small business owners can borrow from from marketing gurus is called SWOT analysis. SWOT is a great way to begin to figure out how to market your small business.

Briefly, SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are considered internal aspects. Both of these refer to things that you have complete control over in your small business. Opportunities and Threats are both external factors. They involve things that can greatly impact how you market your small business but you don’t have control over them.

The way to think about strengths is to finish the statement; “I believe our biggest internal strengths are…”. Strengths are not just core competencies. In order to leverage strengths for marketing your small business they should be a unique or particular advantage that your small business has vs. your competition.

As you might anticipate, weaknesses should be explored with the following concept; “I believe our bigger internal weaknesses are…”. Weaknesses are not just things that you don’t think you do well. In terms of marketing your small business, weaknesses are internal factors that your competition could exploit f they knew about them.

Opportunities can be described with the following; “I believe our biggest external opportunities are…”. By definition, opportunities that you see for marketing your small business must match some of your strengths. If the opportunities don’t align with your strengths then its not a real opportunity for consideration in SWOT analysis. It may be a real market opportunity but if it doesn’t align with your small business strengths then its not a real opportunity for you.

Finally, you need to be wary of threats. Threats are explored with the statement; “I think our biggest external threats are…” Threats are typically a combination of a weakness that you have combined with the strength of a competitor. This is particularly true if that competitor’s strength is aligned with a real market opportunity. It is critical to try and minimize threats when marketing your small business.

To successfully market your small business you must understand your strengths, weaknesses, opportunities and threats. It is also important to understand how they relate to each other. Strengths can lead to opportunities if they are aligned correctly. On the other hand weaknesses can expose you to threats. However, strengths don’t necessarily lead to opportunities and weaknesses don’t always lead to threats. Try and see how these market forces align for your small business.